“In Japanese [writing], there are different types of characters," Wang told NBC News. "We used katakana, a phonetic style generally geared towards slang and foreign words.” The characters together have no literal meaning.

The unisex white cotton shirts are printed with black Japanese symbols that phonetically read “random Japanese s--t” repeatedly.

“We also kind of wanted to embarrass the brands guilty of cultural appropriation. A French fashion company really has no business slapping Japanese on designs for the sake of looking cool. They just don’t. We knew we’d bruise some egos, but mostly the offenders were offended,” 

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